Key Word Resume Optimisation

Resumes became popular at the end of WWII with the re-entry of large numbers of service personnel into the civilian workforce, all of them competing for a limited number of jobs in a declining or stagnant post war economy, switching from military production back to consumption.

In those days resumes were handwritten in “copper plate” and were a difficult document to produce. They were time consuming and presentation was very important. A resume was a valuable document. Today, they are produced electronically in the millions and they all look the same.

The most common approach to job search today is the creation of a duty based resume, sent to as many recruiters as possible and hope someone actually reads it.

Think about that. Would you read 100+ resumes each and every week? This “shotgun” process is an expensive way of distributing waste paper.

Today, most resumes are processed electronically and retained in resume databases. A real person will only look at them when the electronic processing shows a match with the right keywords. Otherwise, you will never hear from them again. Sound familiar? Haven’t you ever wondered why you never get a response?

To ensure the inclusion of keywords in your application, they must be identified from a range of typical job advertisements of relevance to your specific skills sets. These will determine the direction of your application strategy and the keyword focus. This is essential if you are applying through recruitment agencies.

The critical difference between a “keyword” resume and the traditional resume is that the former is strategically developed and constructed to highlight the same keywords the employers are using in their recruitment campaigns. It is estimated that about eighty percent of all resumes are processed electronically and the use (or lack of use) of critical keywords will determine just how effectively your resume will work for you.

We will prepare your key word optimised resume at the following levels:
Contact us for full information.